leads for roofing contractors

Some lead generator resources will work in a quantity over quality business principle.
Some lead generator resources will work in a quantity over quality business principle.

Lead generating relies on a steady surplus of quality contacts on both ends. Clients are expecting to be matched with leads that they can work with, and the leads themselves want to have their needs met through this fruitful pairing. The middlemen, in this case the generators themselves, have to meticulously hold every potential lead and client to an uproarious standard.

Quality Leads, Minimal Numbers

Some lead generator resources will work in a quantity over quality business principle. The cost per lead will reflect that, and clients will soon expect to sift through a lot of junk before they find that needle in a haystack. Resources such as http://www.superfastleads.com work on a very different type of principle. The company specializes in providing web-oriented leads for local contractors. The Leads for Contractors are processed and reviewed before ever getting into the system. In an ideal world, this ensures that each lead is a powerful possibility, and not just another drop in the ocean. The practice works the other way around, as well. Clients are moved through a rigorous form to ensure the right kind of firm can jump aboard.

Advertisement
Illustration for article titled Keeping Standards High for Lead Generator Helps Everyone

The Discovery Form

The form is aptly titled. The goal is to discover what the client's contracting firm is all about, beyond just their industry niche and place of business. Superfastleads wants to know the immediate business goals, expectations in cost and quality of free roofing leads, and other attributes. The Discovery Form is completed before anything else. The lead generating company will then create a response plan based on this data. It will help the firm target exactly what kind of leads would most benefit their business goals.

Working with Superfastleads requires more than just an active web profile. Some lead generators supply new leads upon request, and they do so in large numbers. The company will provide very targeted and intentional leads, which makes the overall pool of leads far more responsive. An industry standard for lead generating is one sale/order for every 20 to 30 leads. Superfastleads boasts a number roughly twice that because of the specifics they use to gauge a lead's quality and the pairing they go through to find the right match.

The lead generator retains high standards to keep that quality up. The second the standards relax, the company has to revamp their entire market. Who wants to waste time on bad leads? When every lead matters, every dollar is spent to its fullest potential.

Share This Story

Get our newsletter